Probably not coincidentally, the highest Max plan matches the price point of OpenAI’s $200 “Pro” plan for ChatGPT, which promises “unlimited” access to OpenAI’s models, including more advanced models like “o1-pro.” OpenAI introduced this plan in December as a higher tier above its $20 “ChatGPT Plus” subscription, first introduced in February 2023.
The pricing war between Anthropic and OpenAI reflects the resource-intensive nature of running state-of-the-art AI models. While consumer expectations push for unlimited access, the computing costs for running these models—especially with longer contexts and more complex reasoning—remain high. Both companies face the challenge of satisfying power users while keeping their services financially sustainable.
Other features of Claude Max
Beyond higher usage limits, Claude Max subscribers will also reportedly receive priority access to unspecified new features and models as they roll out. Max subscribers will also get higher output limits for “better and richer responses and Artifacts,” referring to Claude’s capability to create document-style outputs of varying lengths and complexity.
Users who subscribe to Max will also receive “priority access during high traffic periods,” suggesting Anthropic has implemented a tiered queue system that prioritizes its highest-paying customers during server congestion.
Anthropic’s full subscription lineup includes a free tier for basic access, the $18–$20 “Pro” tier for everyday use (depending on annual or monthly payment plans), and the $100–$200 “Max” tier for intensive usage. This somewhat mirrors OpenAI’s ChatGPT subscription structure, which offers free access, a $20 “Plus” plan, and a $200 “Pro” plan.
Anthropic says the new Max plan is available immediately in all regions where Claude operates.